Tea without the baggage.

Very Craftea is a bold, inclusive tea brand that began in 2017, blending craft kits and loose leaf teas to create moments of comfort and connection. Now fully focused on tea, the brand offers a vibrant range enjoyed by customers and select retailers alike.

This project reimagined their identity to better reflect their playful, millennial-friendly vibe—disrupting a traditionally refined market with a fresh, approachable feel. The new branding champions inclusivity and accessibility while staying true to the original mission: helping everyone feel comforted and included, one cup at a time.