On equal terms with your finances.

Balanced Accounts is a London-based accountancy firm on a mission to make finance feel approachable, empowering and stress-free.

With no previous branding in place, the goal was to create a visual identity that feels both professional and playful, reflecting the firm’s friendly, down-to-earth approach while still showcasing its expertise. The new brand strikes the perfect balance between fun and trust, helping to break down common barriers around business finance.

Balanced Accounts Website Mock Up
Balanced Accounts Business Card
Balanced Accounts Character Illustrations

"Emma took the time to understand not just what we do, but how we want our clients to feel when they interact with our brand. She addressed all our pain points with her expertise, creating a bright, playful colour palette, a unique logo set and personalised characters that make our brand approachable while staying professional."

Michelle Thompson.

Balanced Accounts Founder.

Balanced Accounts Billboard Design
Balanced Accounts Stationary Design
Balanced Accounts Clothing Merchandise Design
Balanced Accounts Tote Bag Design

ARE YOU MY NEXT PROJECT?

This business transformed their brand and you could be next! Visit my enquiry page to start the conversation and take the first step towards building a brand you’re proud to share.

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