Sneakers for Rebels.

Paradox is a sneaker brand for rebellious spirits who embrace contradiction - combining bold style with comfort, ethics and attitude. Designed for those who don’t fit the mould, Paradox creates statement footwear using recycled materials and fair labour, redefining what fashion can be in the shoe industry.

This brand identity uses a bold, attention-grabbing colour palette to reflect the brand’s fearless energy, balanced by black and white photography for a touch of sophistication. The logo suite and brand pattern reinforce the central paradox - where style meets substance, and rebellion meets responsibility - creating a visual identity that’s as impactful and multifaceted as the people it serves.