This winning competition entry was created for Club Dilly Dally and centred on a fictional apothecary brand, Hearth and Hammer. Blending ancient alchemy with modern science, the concept imagined a store crafting tonics, elixirs, herbs and skincare using sustainable ingredients to support holistic wellbeing.
Inspired by witchcraft, tarot and potion-making, the brief called for a brand identity that felt mystical, immersive and timeless. The final design strikes a balance between rustic and refined, vintage and modern - celebrating nature’s raw beauty and the transformative power of herbal remedies through a visual language rooted in history yet designed for the modern world.
This business transformed their brand and you could be next! Visit my enquiry page to start the conversation and take the first step towards building a brand you’re proud to share.
Emsy Design Studio is a freelance brand and graphic designer based in the UK
